Alex Fraile
Welcome Ashore Spain ambassador
private guide
Palma de Mallorca, Spain
Alex Fraile is a multilingual tourism expert with over 20 years of experience across hospitality, aviation, and cruise sectors. She is a licensed guide in the Balearic Islands and has been the spokesperson for “SI A LOS CRUCEROS” (“Yes to Cruises”) since 2019.
Joaquim de Toca Andreu
Welcome Ashore Spain ambassador
Entrepreneur
Barcelona, Spain
Joaquim de Toca Andreu is an experienced retail and business leader with a strong track record in executive management and strategic advisory roles. He founded MUJI Spain and Portugal and served as President & CEO, leading the company’s operations and driving sustained growth across both markets.