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Connecting Cruises and Communities

Tourism and travel form the economic backbone of countless communities across diverse regions—from small villages to sprawling mega cities. Cruise tourism is part of that story, supporting small businesses, creating jobs, and helping residents share what makes their hometowns unique. Welcome Ashore is a community-first movement providing resources and solutions to help coastal communities thrive from the benefits of cruise tourism.

Anchored Insights

Resources for residents working to shape cruise tourism in their communities.

Grow Local Opportunity

Cruise tourism supports jobs, partners, and small businesses that power local life. When communities have a voice in how tourism is optimized, more people benefit—season after season. Support local businesses and policies that sustain income and opportunity.

Protect What is Ours

From coastlines to coral, we know what is worth protecting. Communities are working with cruise lines to preserve the places we love. Support local conservation, push for practical legislation, and lead by example.

Make Every Visit Count

In many communities, investments in ground transportation, signage, and pedestrian flow are already improving the experience for both residents and cruise guests. With strong local input and smart coordination, these solutions can be adopted more widely. Join in the conversation to implement solutions, like improving the flow of foot traffic, visitor capacity, and planning.

Stand Up with Facts

Outside voices sometimes put agendas before the facts. When we are armed with data and united as neighbors, we can set the record straight. Access tools that help counter misinformation and lead informed conversations.

Visit the Shores:

Italy

Mexico

Spain

Vanuatu

Community Voices and Ambassadors

People who live and work in cruise destinations have valuable insights to share. From business owners to port workers and local advocates, these voices help show what cruise tourism looks like on the ground and what it can become with the right approach.

Whether you are a business owner, working in the tourism industry or an advocate living in a port city, submit your story below:

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