Connecting Cruises and Communities

Tourism brings energy and opportunity to Italy’s coastal communities. From Naples and Palermo to Trieste and Santa Margherita, cruise tourism plays a part in that success by supporting small businesses and bringing global visitors into local economies. When shaped by community input, cruise tourism can help reflect local values and deliver long-term benefits.

Support Cruise Tourism in Italy

Make Every Visit Work

Well-managed visits benefit both residents and guests. When port planning includes local perspectives, cruise operations are more likely to reflect community needs and complement daily life through efficient transport, improved wayfinding, and enhanced local services.

Protecting Coastlines and Public Spaces

Italy’s coastlines, fishing areas, and public spaces are essential to local life and cultural identity. From harbours and beaches to historic sites and town centres, these places deserve protection and care. Cruise lines, local experts, and communities are working together as partners in environmental stewardship. Cruise tourism must continue to maintain high standards, respect for public spaces, and educational programs that encourages visitors to move through communities thoughtfully and responsibly. 

Stand Up with Facts

Cruise tourism is sometimes misrepresented in public debate, especially during periods of change or development. In Italy, cruise activity supported more than €6 billion in economic output and nearly 97,000 jobs in 2023 alone. Port communities need transparency and honest discussion about how tourism is managed, benefits are delivered, and regulations are upheld.

Community Voices and Ambassadors

Italy’s port communities are as diverse as the visitors they welcome. From family-owned businesses in Genoa and local workers in Salerno, people are speaking up about what responsible tourism should look like. We amplify those voices to shape the story of cruise tourism. Share your story; your perspective matters.

Whether you are a business owner, a worker in the tourism industry or an advocate living in a port city, submit your story below:

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Our Ambassadors:

Alessandro Santi

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